![]() “Then I’ll go see my old pal Jim Druckman and we’ll see what we can come up with. I have my niche and I’m happy with it.”Įventually, once the company is settled in its new home, Gish will start to think about a retail space again. “And I think if I tried to compete with those brands, that’s what I would be doing. “I’ve never, ever wanted to sell my soul to make money. And though her company will soon, albeit temporarily, be swimming in the same waters, she brushes off concerns about the onslaught of new direct-to-consumer bedding companies like Parachute and Brooklinen that do most of their business online. And although losing a showroom with no definitive plans to open a new one might be a mortal blow for some brands, Gish is confident that the revenue from her website and from digital marketplace Perigold-though never the company’s primary platforms-will do just fine for now. The company is nearly done remodeling a warehouse in Massachusetts the company’s operations will be based there, overseen by her daughter Jane Gish. When her lease came up, Gish decided it was time for a new chapter. ![]() “The Flatiron store was my little masterpiece.”īut then in 2017, MasterCard moved in and began renovating. Even with clients around the globe, longstanding relationships with a network of sales reps, and showrooms in Atlanta and High Point, “the human contact and the people make my world,” she says. Throughout all of the twists and turns of managing the operations and manufacturing for nearly three decades, one thing remained steadfastly the same: the way Gish runs her business. You know when you get a room exactly the way you want it and you don’t even want anyone to go in there because they’ll mess it up? It was like that. Size: Padded Throw, 80x50'( 875.00) Padded King Throw,96x50'( 1,000.00) Euro Sham, 26x26'( 375.00) Knife Edge Pillow, 14 x14'( 215.00) Knife Edge Pillow, 20x20'( 365.00) Queen Duvet Cover, 94x98'( 2,440.00) King Duvet Cover, 110x98'( 3,000.00) and share your thoughts. I didn’t even want to sell anything because I didn’t want anyone to touch it. “I had everything the way that I wanted it. If I needed to have a private conversation, I had to take the phone in the bathroom and lock the door.”Ī few years later, in 2011, she moved into the storefront on 20th Street, which could accommodate retail, warehouse operations and customer service-and perhaps the most alluring feature at the time: It had an office with a door. “There was no office in the warehouse, which I absolutely hated. “It’s nicer over there now, but 10 years ago it was just kind of a desert,” she says. She moved operations to a warehouse in Hell’s Kitchen, New York, a location she found less than ideal. “We couldn’t do it all at one factory at first, so I spent months over there, just driving between them all.” The move to China meant the end of the brand’s custom business, as the logistics became too complicated. As a last resort, she moved production to China. ![]() She initially moved operations to Barbados, a decision she calls “a total disaster.” A shipping container flooded, ruining the majority of Gish’s stock. A display of Ann Gish product Courtesy of Ann Gish
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